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SOMETHING IDEATION
By Dana Hesse
I decided to produce Something to find a solution for a personal need. I have always had quite dry skin, dehydrated. I have tried different types of hydrating creams, but I was often annoyed by the greasy skin sensation, that could also be dangerous for my job, since a greasy skin can make you fall.
I teach pole dancing and sometimes I have live exhibitions in which the audience is quite close and I like to have a bright and healthy skin to show!
Unfortunately the usual creams are oily or greasy and it is impossible to have a good grip on poles, even if you apply them hours before or even the night before.
So, since I could not find a satisfying product on the market, I had two options: Change my job or invent something that could really fit for me.
I started to search for a laboratory that could create what I needed, and among my contacts I contacted and explained the project to a famous cosmetologist, friend of a friend. In chemical science nothing is impossible!
The first question he asked me was who was the target customer of this lotion.
“It’s meant to be a product used by strong and independent women, that live a full life and have little time to dedicate to beauty products or long and complex beauty routines! It’s for a woman that needs to be immediately beautiful!”
I wanted to have a natural and made in italy product, even though some raw materials come from South Africa. The cosmetologist immediately started his job and after six months of experiments and tests i am proud to present you something new and unique: Something by Dana Hesse
PROPERTIES
The product
Its Crystalline ice plant formula makes your skin soft, bright, and delightful to the senses thanks to Cotton Flower perfume. Naturally originated and rapidly absorbed, it hydrates your skin surface in a non-greasy way leaving no stains on your clothes! An excellent solution for those who are keen to have a beautiful skin hydrated with a healthy and natural product, but are short of time for a body care. Available in Spray version, Flit Top version and 150 ml Wood Top one.
INGREDIENTS
Water1, Glycerin, Citrus Aurantium Dulcis (Orange) Fruit Extract2, Polyglyceryl-6 Caprylate, Coconut Alkanes, Coco-Caprylate/Caprate, Proline, Mesembryanthemum Crystallinum, Pentylene Glycol, Sodium Benzoate, Citric Acid, Carminic Acid (CI75470), Perfume3, Citronellol & Linalool4.
1 Revitalised Spring Water 2 From Organic Farming 3 Natural Scent 4 Natural Components in Essential Oils
HOW TO USE
Shake before use.
Pour a small amount of lotion on hands or directly on skin (Flip and Wood Top Body Lotions versions) or start from about 15-20 cm away and simply spray it (Spray version). Gently massage it around with circular movements until it is completely absorbed, you just need a few seconds.
WARNINGS
Shake before use.
Apply a small amount of lotion (Flip / Wood Top Body Lotions versions) into the palms of your hands, or directly onto your skin.
If you use the Spray Lotion, then just spray it over your skin from a distance of about 15-20 cm away.
Now massage the lotion into your skin with gentle circular movements until it is fully absorbed – this will take just a few seconds.
ICE PLANT (MESEMBRYANTHEMUM CRYSTALLINUM)
Characteristics
Ice Plant (Mesembryanthemum crystallinum) is native to South Africa, the place where it is incredibly difficult for plants to survive due to the extreme climate conditions, such as the hot sun and dry land.
The plant’s roots are too short to get water from the soil, so it collects a humidity directly from the air, storing on its small leaves the precious water in glittering droplets of this essential fluid.
Ice Plant consists of water, mineral salts (magnesium), fruit acids, sugar alcohols, amino acids (proline), flavonoids and betaine.
Its natural ability to maintain humidity is thanks to fruit acids and plenty of magnesium. Its pink colour is given by betacyanins – the pigments that absorb light, providing a slightly pink nuance to Ice Plant’s flowers. Ice Plant is also a natural sun protection.
